CLAY_CERTIFIED_EXPERT

Make the "Why You?" Impossible to Ignore

I help erevenue teams find and act on the business context that matters - transforming CRMs and GTM motions into precise, timing-aware engines that increase enterprise pipeline velocity.

The High Cost of "Guesswork" GTM.

The Data Graveyard

Your CRM is filled with 20-30% inaccurate data that kills deliverability. Stale contacts force your reps to guess, and without signal detection, your team is always reactive. The data you paid for isn't just sitting unused - it's actively obscuring your view of the market.

The Research Black Hole

Your most expensive talent is doing data entry. AEs spend hours researching basic context on LinkedIn. By the time they find the "Why Now," the window of opportunity has closed and your competitor has already booked the meeting.

The "Hi {{First_Name}}" Trap

SDRs are blasting 10,000 emails hoping for luck. No business context. No timing strategy. Just "spray-and-pray" automation that burns through your Total Addressable Market (TAM) and trains your prospects to mark you as spam. Reply rates: <1%.

The Inbound Decay

Marketing generates expensive leads, but they rot in the CRM for days while reps scramble to figure out who they are. In the enterprise, speed without context is useless. You aren't just losing the lead; you're losing the race to relevance.

Methodology

The Signal-to-Revenue Engine

1

Detect The Buying Trigger

Stop guessing at intent. I deploy sensors across your market to identify the specific moments that create urgency:

  • Financial Events: Funding rounds, M&A activity, & Earnings misses.
  • Tech Shifts: New deployments, migrations, & contract expirations.
  • Organizational Risk: Executive turnover, hiring surges, & layoffs.
  • Compliance: Regulatory deadlines & new certification requirements.
2

Scale Research

Replace manual Googling with deep, automated synthesis. Analyse hundreds of data points to find the narrative:

  • 10-K Analysis: Extracting risk factors & strategic priorities.
  • Voice of Customer: Mining executive quotes & earnings call transcripts.
  • Pattern Matching: Correlating job postings with tech stack changes.
  • Competitive Recon: Monitoring rival pricing & positioning shifts.
3

Deploy Just-In-Time Context

Intelligence is useless if it sits in a spreadsheet. I push the "Why You" and "Why Now" directly to the frontline:

  • Outbound: Triggers launch sequences with verifiable, specific context.
  • Inbound: Leads are enriched, scored, routed & contacted in <5 minutes.
  • Orchestration: Sales, Marketing, and CS align on the same signal narrative.

Your competitors are guessing. You are selling with the answer key.

How We Build Your Intelligence Engine

We do not sell hours. We sell outcomes. Choose the transformation that aligns with your immediate revenue bottleneck.

Step 1: The Diagnostic 2 Weeks

Signal Intelligence Forensics

Not all accounts and inbound leads are equal. We identify the specific buying criteria and triggers hidden in your market.

What We Deliver

  • Contextual signal map of top 10 "Why Now" outbound triggers for your ICP.
  • Define "Dream Record" Schema of what a fully enriched, revenue-ready CRM property looks like.
  • Inbound Qualification Logic with "Auto-Disqualify" vs. "Fast-Track" criteria to protect your AEs' calendars.
  • Breakdown of 50-100 accounts with active signals.
Teams who suspect they are missing opportunities but lack the data to prove it.
Step 2: The Build

Select Your Motion

Once the Roadmap is complete, we execute the transformation. Choose the engine that solves your bleeding neck problem.

Option A

The Outbound Signal Engine

"For Teams Who Need to Hunt"

We replace "spray-and-pray" with a sniper approach. We build the automated infrastructure that monitors your TAM for signals and launches high-context outreach only when intent is verified.

Key Deliverables
  • Clay workflows for 10-K analysis, hiring, tech shifts.
  • 3-5 "Signal Playbooks" (e.g., New VP, Series B).
  • Training SDRs to interpret intel, not just read scripts.
The Hard Outcome

5-10x reply rates. SDRs stop researching and start selling. 800+ high-context conversations initiated.

Transform Outbound
Option B

Inbound Conversion Accelerator

"For Teams Who Need to Close"

Speed without context is useless. We build the engine that enriches, scores, and routes inbound leads in <2 minutes—arming your reps with full buying committee intelligence.

Key Deliverables
  • Automated routing and enrichment in <120 seconds.
  • Prioritization based on buying signals, not just titles.
  • Automated research briefs sent to Slack/CRM for hot leads.
The Hard Outcome

Zero lead waste. Competitors beaten to the phone by minutes. 3x faster progression to Opportunity.

Accelerate Inbound
Option C

The Unified Revenue Architecture

"For Teams Who Want Dominance"

The complete ecosystem. We unify your Outbound and Inbound motions into a single intelligence layer. This is not just implementation; it is a strategic shift from "we do lead gen" to "we have an intelligence advantage across every revenue channel."

Why Choose This?
  • One brain powering both motions.
  • Outbound signals trigger Inbound alerts, and vice versa.
  • A single "Command Center" for all GTM intelligence.
The Hard Outcome

Complete Data Foundation enabling all GTM motions. Intelligence competitors dont have. 3-4x Velocity.

Build The Complete System
Step 3: The Continuity

The Chief Architect Advisory

Static Systems Die. I Ensure Yours Evolves.

The day we launch your Intelligence Engine, it is the most advanced system in your market. But the market moves. New data sources emerge, competitors shift tactics, and Clay releases new AI capabilities. We ensure your Intelligence Engine creates a widening gap between you and your competition.

The Three Pillars of Value

The Evolution Layer

We don't just maintain; we expand. New intelligence capabilities deployed monthly based on market changes.

The Health Guarantee

Data APIs are volatile. We handle all credit management and errors. Your team wakes up to a green dashboard.

The Strategy Loop

Dedicated monthly strategy session to review metrics, analyze signals, and map competitive maneuvers.

Without an Architect, your sophisticated engine will degrade into a fancy contact list within 6 months.

Ready to Transform Your GTM?

The difference between cold outreach and a meeting is context. Let's identify the signals that indicate your buyers are ready.

Audit Motion

We'll review your current outbound/inbound gaps.

Identify Signals

Map your ICP's highest-value buying triggers.

Zero Pressure

If signal-based GTM isn't right, I'll tell you.